Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet.

According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative talent through selective crowdsourcing.

Without further ado, the crowdsourced (or is it consumer generated?) Super Bowl ad for Dannon’s Greek yogurt, OIKOS:

According to Poptent, the site’s top producers delivered 34 fully-produced videos for the brand team’s consideration. All productions used a stand-in for John Stamos in their original commercials.

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air is a post from: Big Balloons

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Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet.

According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative talent through selective crowdsourcing.

Without further ado, the crowdsourced (or is it consumer generated?) Super Bowl ad for Dannon’s Greek yogurt, OIKOS:

According to Poptent, the site’s top producers delivered 34 fully-produced videos for the brand team’s consideration. All productions used a stand-in for John Stamos in their original commercials.

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air is a post from: Big Balloons

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If you read a lot of marketing advice these days, then you’ve seen the word “mobile” used as the key to the future – much the way “plastics” was in The Graduate. But for those businesses and brands that can’t quite grasp the mobile world, Jeanne Hopkins and Jamie Turner offer a good overview in Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business.

The title of the book gives away the dilemma most brands face: Planning and executing mobile marketing is itself as complicated and multi-faceted as anything we’ve ever seen. So Hopkins & Turner cover a lot of ground, starting with many successful Fortune 500 uses of mobile and a look at many current popular apps. Then, Go Mobile goes through all the tactics, including search, LBS, SMS, MMS, and others.

It’s hard to pinpoint exactly who Go Mobile is aimed at, since it’s both a broad and detailed at the same time. Anyone navigating mobile marketing at this scale ought to have some experienced help. But any marketer who simply needs a comprehensive course in the state of mobile marketing right now will find it useful. This is one of those books you ought to read soon, since it’s certainly going to be outdated this time next year.

Special thanks to Wiley to providing me with a review copy.

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Giant balloons are very important to you if you want to run a successful business.

Harsh economic times, tough business times

In these harsh economic times, it is very tough to get people to buy. People have scarce resources and they would rather spend what they have on buying essential goods – instead of luxury products. Thus, convincing people to buy is no easy task at all.

Thus, to attempt to convince people to buy in harsh economic times is not at all easy and that is why it is very important for advertisers and marketers to advertise correctly.

The Economy is Ugly! Very Ugly!

Advertising is a must for success

As these are tough times, the role of advertising is all the more critical for any biz – big or small. People are shopping less, they are spending less money than they used to, so how does an advertiser get people to buy under such conditions?
Thus, in these times, it becomes more important for you to get your company into the minds of people. But obtaining that coveted spot in the minds of consumers today is not at all easy and it takes a great deal of creativity to do it. So how do you do it? How do you get into the minds of people?

Don't Worry! Be Happy! Try Giant Balloons!

Your solution lies in giant balloons for advertising.

As people are just flooded with all kinds of ads from all kinds of companies, they just do not care to look at ads – even though they may be on prime time TV slots. In fact, people go to the extent of flipping channels when they see ads on TV. Thus, what was once considered to be an excellent advertising medium, is now taken as a waste of money.
So, the way you need to get into the minds of potential customers today, is to grab hold of their attention and a neat way of doing this is by making use of huge balloons to advertise your biz. And, more and more people all over the world are discovering this and that is why today, many local businesses are using giant rental balloons to market their businesses.

Great way of attracting attention

These huge inflatable balloons are a great way of attracting the attention of people – no matter what they may be doing. And more and more local marketers all over the world have now begun to harness the power of giant balloons.

Power of Giant Balloons for Local Businesses is a post from: Advertising Balloons

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David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients.

Meg James of Los Angeles Times notes that 20 of this Sunday’s Super Bowl commercials, including those for Hollywood films, were made in Los Angeles.

“We look at this as the ultimate showdown with other advertisers and other agencies,” said Michael Sheldon, chief executive of Deutsch LA, which handles advertising for Volkswagen. “This is a creative arms war.”

“We have the best editors, the best music houses and directors. Over time I think you’ll see Los Angeles become the epicenter for advertising, “Rob Siltanen said.

Los Angeles has experienced a shooting spree as local agencies have expanded and new ones have opened. Together, local agencies make for an estimated $4-billion annual industry.

Conceived, Incubtaed and Delivered in L.A. is a post from: Big Balloons

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This new GE spot touts American manufacturing, but treads lightly so as not to feel too jingoistic.

Obviously, GE is a global company. So what’s an American company to do these days about its heritage? How far will “Made in America” take a brand?

In the past few weeks, we’ve seen Apple take a few lumps in the press because of the working conditions at the Chinese factories that make their products. There have also been a few rumblings about GM’s decision to award its billion-dollar media buying business to a European-owned agency, a perceived slight after the automaker received U.S. government financing to help it bounce back from bankruptcy.

As in so many things American, our sentiments are riddled with contradictions. Many Americans say they prefer to buy American products but don’t put their wallets where their mouths are.

It’s the subject of my latest column on TalentZoo.com, which will be on the home page tomorrow.

And, since February marks the 10-year anniversary of my columns, you can get the Kindle version of my best-of book for just 99 cents this month.

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I appreciate Rupal Parekh’s effort to shine a light on the plight of aging workers in the Ad biz. Parekh focuses in on Dave Shea, 56, a copywriter/creative director in Princeton, New Jersey, and the difficulty he’s facing finding a full time agency job today.

The aging of the ad business in the digital era is an issue the industry hasn’t even begun to wrestle with in earnest, but it’s one that could be a key determinant of its future.

A big part of the challenge for older workers is that they are paid at the top of the scale, so they can appear pricey and replaceable by someone younger and cheaper.

Experience is key in advertising like it is in every field. But you want the right kind of experience, which to me means lots of new experiences to compliment your old ones.

Here’s an idea. What if we limit our portfolio to just what we’ve made in the past year or 18 months? Sure, the older work might be our best stuff, but let’s bravely remove the crutch and face the facts that we must continue to stretch and produce new and interesting things, or we’re out (of the loop and a job).

Parekh also spoke to a prominent agency recruiter.

“The job market is pretty rotten,” said Nancee Martin, director-talent at Omnicom Group’s TBWA Worldwide. “Opportunities are limited. Agencies aren’t doing the same kind of hiring they were five years ago, and there’s no denying that those closer to 55 are going to have a harder time,” she said, particularly creatives vs. those in sales or strategic planning. “For a creative, pardon my French, but good fucking luck.”

Martin’s laying the obstacle out for all to see. It’s a perception problem. Which is good, because that’s the perfect problem for those skilled at changing perceptions about a brand, a politician or an aging demographic.

Martin says gray-haired creatives need good fucking luck to find work, but the truth is Martin and her ilk will gladly open their doors, minds and wallets to award-winning creatives of all ages, sizes, nationalities, etc. It’s a club. You’re either in it, or you’re not.

Perception Is Reality, Until You Bend It Into Shape is a post from: Big Balloons

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This year’s batch of Super Bowl spots simply can not wait.

Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so…

“Our agents are the very heart of our business, so it was important for us to create an ad that celebrates their capabilities,” says Bev Thorne, chief marketing officer, Century 21 Real Estate LLC.

Whether fans of NFL football or crass commercialization care for these teaser spots, I don’t know. I do know that the CENTURY 21 spots were created by Red Tettemer + Partners, an independent agency in Philadelphia. And no, that’s not Christina Henricks. You’ll have to wait for Mad Men to return for those curves.

Red Tettemer Is In The Game is a post from: Big Balloons

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Created by RPA, Matthew Broderick stars as himself in this extended “Ferris Bueller’s Day Off” homage for Honda.

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Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City.

I’ll take beignets from Cafe Du Monde over a Facebook “Like” every time.

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