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Even As All Screens Become Social, TV Will Continue To Be “The Fire” We Gather ‘Round

When I was in Boston last October for Geekend/DMA2011, I had a memorable lunch with Baba Shetty of Hill Holiday. At one point, we chatted about how the agency might raise its profile as a content marketing resource, without doing the cheesy promotional thing. I said hold a conference [...]

In Adlandia, We Know Not Where Public Space Ends And Private Space Begins

Although many brand managers and their lawyers will vehemently disagree, everything is a remix, a.k.a. mashup. They may also disagree that advertising is mostly pollution. But let’s listen to Banksy on the topic:

Any advert in a public space that gives you no choice whether you see it or [...]

Giant Balloons Offer Many Advantages

Giant Balloons

Giant balloons offer your biz so many advantages.

If you have a biz, big or small, then you can bet on it that the best way for you to get the attention of potential customers today, is by using giant balloons.

Giant Balloons Generate Sales!

Why advertise?

Why advertise on expensive media and waste your money if the [...]