Big Balloons

Allen Adamson, Managing Director of Landor’s New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond.

Companies that once thought in terms of “built to last” must now think in terms of “built to change.” Creative thinking and an entrepreneurial spirit [...]

Here’s your chance to compete with Charles Barkley. The NBA legend has gained 100 pounds since his playing days, but he’s reversing that trend with the help of Weight Watchers.

I like this B-roll, as well:

According to Marketing Daily, men’s weight-loss efforts account for roughly 15% of the overall [...]

Six days to the Iowa Caucus and anti-establishment Republican Ron Paul is polling well, a fact which frightens mainstream Republicans like Newt Gingrich, who would rather vote for Obama than Paul next November.

According to ClickZ, Endorse Liberty, an independent expenditure group established just days ago, is targeting pro-Paul ads [...]