Big Balloons

Here’s a guerrilla marketing stunt gone bad. From SFGate.com:

L.A.-based Davis Elen Advertising has taken responsibility for last week’s advertising stunt for the Las Vegas version of the Mafia Wars online game.

The advertising company glued dozens of fake $25,000 bills to city sidewalks to build “buzz” for the popular game, produced by Zynga Game Network. Each [...]

This “virtual date” brought to you by Johnson & Johnson and BBDO Toronto.

It was total randomness, but today at lunch I was driving around and spotted a place that I could eat and do some reading, because it was practically empty: Arby’s.

And as reported recently, like here in Business First of Columbus, Arby’s is looking for a new agency.

“We are deeply involved in analysis and consumer research [...]