Big Balloons

George Parker is not going to like this.

Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience.

The institute has formed ties with assistant professors [...]

In the wake of the BP oil spill, Forbes takes a look at what other oil companies are doing to get their message out:

Shell Oil recently launched a campaign created by JWT in London that trumpets the company’s efforts to “build a better energy future” by delivering liquefied natural gas to Japan and creating emissions-butting [...]

In the wake of the BP oil spill, Forbes takes a look at what other oil companies are doing to get their message out:

Shell Oil recently launched a campaign created by JWT in London that trumpets the company’s efforts to “build a better energy future” by delivering liquefied natural gas to Japan and creating emissions-butting [...]